Horstonishment Hermès Crystal House
Amsterdam, Netherlands
A meticulously crafted paper creation inspired by the theme "Astonishing Hermès!," reimagined the rich heritage of the French luxury brand through a whimsical depiction of a horse, a prominent symbol of Hermès.
The Crystal Houses, an impressive townhouse designed by the renowned architecture firm MVRDV, serves as the flagship Hermès store in Amsterdam. The unique transparent facade of the building is a major attraction in the luxurious shopping district of the city. It not only adds to the store's visual appeal but also enhances the impact of its window displays. This horse also transforms into a 19th-century train carriage, illustrating the brand's history from its inception. This evocative installation, entirely made from paper, incorporates a carefully curated selection of Hermès items, including a beautifully crafted Mini Médor bucket bag, a silk scarf, and vibrant crockery. The installation will be on display until the end of November.
The small windows were designed to depict the interior of a train's carriage. Each element of the interior was meticulously crafted using paper, while the scenery outside was recreated through media art. This combined the passing landscapes of Amsterdam with a video representation of Hermès' values.
We created numerous samples and prototypes to study the characteristics of the materials. Using various types of paper and handcrafting techniques, we created a rich, textured finish that reflects Hermès' high-end craftsmanship.
